About Us

We are all seasoned professionals, with decades of commercial experience. This combination of knowledge and capability sets us apart and is, we believe, rare in the consulting world.

Jonathan Zeal
Managing Director

Jonathan has been working in Asia for over three decades, having started his career as a corporate communications professional in London. His previous Hong Kong-based consultancy was acquired by a UK publicly listed communications company in the 1990’s after which he established the CZAR group (Lexicon’s holding company). Jonathan is an accomplished writer and editor, and has consulted for many multinationals during his career including global media groups such as NBC and the Financial Times.

Mike Dunn
Editorial Director

Mike has extensive experience in the Asia Pacific region as a journalist and communications professional. His early career was as a correspondent for a number of North American business publications. Among his achievements in Asia, he has run a leading communications consultancy and established the region’s first online news channel dedicated to sustainability. Mike has written extensively on technology, public policy, finance, trade and investment across the region.

A J Lupton
Content and eServices Director

AJ is Lexicon’s web content and online specialist. He is responsible for bringing digital strategy, technology and insight to any of our client projects that involve online content. These range from corporate websites to thought leadership portals and live learning environments. AJ has a particular interest in data and how it can help to guide editorial strategy, which is crucial in today’s content marketing environment. He brings extensive experience from exciting and eclectic roles in online publishing and eLearning.

Jerry Pong
Writer, Translator and Editor

Jerry is Lexicon’s Chinese language expert. With over 20 years’ experience, he is renowned with clients for his ability to draft and edit excellent copy in English, as well as traditional and simplified Chinese. A seasoned former public relations professional, his expertise includes press releases, features, news articles, case studies, speeches, video scripts, proposals and reports, marketing collateral, newsletters, annual reports, advertising copy, website content and books.

Dee Martin
Writer & Editor (finance & investor relations)

Dee is a financial communications specialist who commenced his career in equity research and asset management. He is an exceptional proofreader and editor and is highly adaptable to subject matter, regularly having to present complex material to sophisticated audiences. His expertise ranges from corporate profiles, speeches and video scripts to annual reports, sustainability reports, website content and books.


Ann Nguyen
Writer & Editor (corporate & consumer affairs)

During her diverse career, Ann has been based in various markets around Asia, including Vietnam, the Philippines, Taiwan and Hong Kong. Her previous roles included publisher of a magazine for a prominent business organization. As a freelance writer and editor for several leading publishing companies and magazines, Ann has written an extensive range of cover stories, feature articles, case studies and corporate profiles.